Baemin x KYE Spring 2016 – Seoul Fashion Week

By
Yuan-Kwan Chan
– March 14, 2016Posted in: Fashion, Featured, Men, South Korea, Women

What do you get when you combine the talents of a fashion designer increasingly making her mark overseas, the typography of Korean hangeul and one of the top delivery companies in South Korea?

You get a very, very cool fashion collaboration that fuses corporate fonts into ready-to-wear fashion.  Designer Kathleen Kye of KYE and Baedal Minjok – which counts food among its many delivery services – worked together on a contemporary collection emblazoned with the Korean alphabet.

The Baemin x KYE collection, on display outdoors at the Dongdaemun Design Plaza in Seoul. (photo by Yuan-Kwan Chan / Meniscus Magazine)
The Baemin x KYE collection, on display outdoors at the Dongdaemun Design Plaza in Seoul. (photo by Yuan-Kwan Chan / Meniscus Magazine)

 

According to the press notes provided by Seoul Fashion Week, the intention of the collaboration was to create a fun celebration of the artistry of Korean characters combined with European styling.

Some pieces in the Baemin x KYE collaboration at the Spring 2016 Seoul Fashion Week collections resembled unfurled broadsheet newspapers and advertisements. (photo by Yuan-Kwan Chan / Meniscus Magazine)
Some pieces in the Baemin x KYE collaboration at the Spring 2016 Seoul Fashion Week collections resembled unfurled broadsheet newspapers and advertisements. (photo by Yuan-Kwan Chan / Meniscus Magazine)

 

Photos: Baemin x KYE Spring 2016 – Seoul Fashion Week
all photos by Yuan-Kwan Chan / Meniscus Magazine

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