One of three singers to appear on the red carpet before the i.t Spring/Summer 2015 runway show at Hong Kong Fashion Week, Jay Fung (馮允謙) promoted the i.t menswear label 5cm alongside colleagues Alfred Hui (許廷鏗) and Mag Lam (林欣彤).

Fung wore the following pieces, both on the red carpet and on the runway at the end of the i.t show:
5cm black full-length hooded overcoat (retail HK$899 or US$116)
5cm black pattern long t-shirt (HK$399 or US$51)
5cm black slim-fit pants (HK$699 or US$90)
5cm black sneakers (HK$1,299 or US$168)

Mai D. Chan contributed to this report.