Kinder Aggugini Spring 2010 – London Fashion Week

The invitation to Kinder Aggugini’s runway show featured a picture of a blood-stained Snow White porcelain doll – this, just a very slight glimpse into his Spring/Summer 2010 women’s collection titled “The Loss of Innocence.” In creating it, Aggugini – who previously worked for John Galliano, Vivienne Westwood and Versace, among others – drew upon the twisted underbelly of childhood fairytales. “[Y]ou realize that the stories you were told begin to reveal a different meaning,” Aggugini explained in the show notes. “You begin to understand there is a dark underlying strand and the naivete goes.”

With this inspiration in mind, Aggugini succeeded in his goal. Presenting a hauntingly beautiful and macabre collection that seemingly exposed its fabrics’ ugly innards, the looks were complete with multi-colored giant snakeskin prints, circular semi-cutouts and even giant Mad Hatter chapeaux. Layered dresses exposed dueling patterns and colors – white cloth with black polka dots poked out of an otherwise normal pink short-sleeved dress – and long skirts were trailed by attached, unfurled black ribbons.

Photos: Kinder Aggugini Spring 2010 – London Fashion Week
all photos by Yuan-Kwan Chan / Meniscus Magazine

Video: Kinder Aggugini Spring 2010 – London Fashion Week
video by Yuan-Kwan Chan / Meniscus Magazine