Parkchoonmoo Fall 2014 – New York Fashion Week

For the 25th anniversary of her label Parkchoonmoo, designer Demi Park turned to “Cubism” – the title of her men’s and women’s Fall 2014 collection shown at New York Fashion Week, then subsequently in Paris and Seoul. For more on this concept, here is an excerpt from the collection notes on the label’s official Vimeo channel:

“For her 25 year anniversary designer Demi Park has been inspired by an almost alchemical approach, going back to the very first questioning of what design is to her personally.

“Autumn/Winter 2014 will be a season of re-interpreting her old collections and studies, “going back to the roots”. This collection is speaking of contrasts that combined, neutralize each other: plus and minus equals zero, and out of that nothingness every piece claims its presence.

“In keeping with this formula, the designer has been using different iconic fabrics, and shapes out of the Parkchoonmoo DNA to be reassembled in an almost cubistic way: fabrics include alpaca, lamb leather, beaver, cashmere fused felts, and organic cottons, in the colors that have been most dear to Demi’s heart: in addition to the ever predominant navy, black, and white there is a strong presence of camel, hints of carmine red, a black and white big houndstooth as well as metallic gold printed on wool reminiscing her Fall 2011 season.

“Cubism could be understood here as a response to understanding the creation process alchemically: As science seems to prove, every living organism, including planets and stars is “built” by one of the platonic solids. For Demi and especially in this Fall 2014 collection it is the cube, that is of particular interest. She takes the cube as a building block and applies it to her designs as a response to her quest of what creation means. The cube is present in the very pattern, giving the garment an angular silhouette.

“The emerging look is then a result of past seasons key pieces including a range of outerwear, long coats, puffy jackets, as well as dresses and jersey turtlenecks being updated and translated into Parkchoonmoo’s cool modern yet chic look, that the designer has been carving out over the past 25 years.”

Photos: Parkchoonmoo Fall 2014 – New York Fashion Week
all photos by Kwai Chan / Meniscus Magazine